Take-Out, Curbside Pick-Up & Delivery!
Delivery of Wine with any orders

The Measure Of A Man

4/25/2016 | Anina Kostecki


Our gourmet subs were just nominated as one of Massachusetts favorite sandwiches. We thank all of our customers who voted for us and feel that it’s important to share the inspiration behind this Frigo favorite. It’s a story of a towering man with a huge heart, a veteran of both WWI and WWII- Joe’s grandfather and namesake, Papa Joe.

Papa Joe joined the army at 14 and was immediately stationed in Siberia. He had made up his mind that the army was a better deal than learning long-division in school. That’s right… he chose Siberia over sitting through a math lesson.

After he returned from the service he served as a body guard to President Coolidge and became enamored with current affairs. Daily surveillance of the Wallstreet Journal and the New York Times made him successful in the Stockmarket and an advisor to his children.

In the 90’s it was Papa Joe who suggested Frigo’s start using a fax machine- he had read that New York City delis were faxing local businesses their daily lunch specials. The store fax machine made local news and that, with the creation of the 5ft sub (another one of Papa Joe suggestions) were instant successes, solidifying Frigo’s place as a lunchtime favorite for the greater Springfield area.

The Frigo legacy is continuously guided by Papa Joe’s belief that if you work hard in life, everything else will fall into place. With or without the use of long division.

Share this:


Latest News

Buon Natale

Posted on 12/8/2017

Feast of the 7 Fishes

Posted on 12/11/2017

How to Start a Tradition

Posted on 9/15/2016

When Summer Gives You Lemons

Posted on 8/29/2016

The Measure Of A Man

Posted on 4/25/2016

Buona Pasqua

Posted on 3/22/2016

More Articles